Web Analytics
Why Analytics Matters?
Analytics is the foundation of effective and results-driven digital marketing. When decisions are based on data instead of assumptions, marketing becomes more efficient, customer experience improves, and business growth accelerates. We help your organization unlock the full potential of analytics—from strategy and implementation to continuous optimization.
With analytics, you can:
- understand how marketing impacts your business results
- identify the most effective campaigns and channels
- improve user experience and content based on data
- increase sales and generate more leads
Our Web Analytics Services
Analytics Audit
We review your current analytics setup and cookie management solution. We identify gaps and inconsistencies in measurement and provide clear, actionable recommendations to improve performance and data quality.
Measurement Planning & KPIs
We work with you to create a measurement plan that supports your business objectives. Clearly defined KPIs make it easy to track performance and communicate marketing impact to stakeholders and leadership.
Technical Implementation & Tag Management
Based on the measurement plan, we implement a reliable analytics setup that accurately tracks your website and marketing efforts. We manage and maintain the implementation on your behalf, including the setup of analytics platforms such as Google Analytics 4 and Piwik PRO. We use tag management tools like Google Tag Manager to efficiently manage analytics and marketing tags from a single interface.
Data Analysis & Reporting
Analytics should provide insights that drive better decisions. We design and build custom dashboards that combine analytics and marketing metrics in a clear, business-focused way. We help you answer critical questions about website performance and advertising effectiveness, and we continuously optimize tracking as digital environments, technologies, and user behavior evolve.
Cookie Management & Privacy Compliance
High-quality measurement requires compliance with regulations and respect for user privacy. We select and implement the most suitable cookie management solution for your website and ensure that user consent choices made via the cookie banner are fully respected. Cookie management can be implemented using tools such as Cookiebot.
Contact Us
Frequently Asked Questions About Web Analytics
Simply put, analytics refers to measuring and understanding how visitors behave on your website and other digital platforms. You can think of it as an advanced visitor counter that shows not just how many people visit your site, but what they actually do there.
Analytics helps you understand what’s working and where there’s room for improvement. It allows you to run your online business based on real insights rather than guesswork.
Analytics helps answer key questions such as:
- Where do visitors come from (e.g., Google, social media, or email campaigns)?
- Which marketing campaigns deliver the best results?
- Are there friction points on the website that prevent users from converting or contacting you?
Google Analytics is the world’s most widely used analytics platform. Its latest version, Google Analytics 4 (GA4), provides a comprehensive view of the customer journey across devices and channels.
Yes. Proper analytics implementation must take data protection laws and user privacy into account. That’s why websites use cookie management tools, such as Cookiebot, to ensure that user consent choices are respected.
KPI stands for Key Performance Indicator. Think of it like a speedometer—it gives you the most important information at a glance. In marketing, KPIs help answer a simple question: Is this activity delivering business value?
Tags are small pieces of code used for analytics and marketing tracking. Tag management tools, such as Google Tag Manager, make it easy to manage and deploy these tracking codes efficiently from one centralized system.
Analytics helps improve both website usability and content. If data shows that users struggle to find information or complete actions, those issues can be addressed. A smooth, intuitive experience leads to satisfied customers who are more likely to return.
No. While Google Analytics is the most popular platform, alternatives such as Piwik PRO are also available. Piwik PRO is a European analytics solution often chosen by organizations for whom data privacy and data ownership are especially important.
An analytics audit is a health check of your current analytics implementation. It evaluates data accuracy, identifies inconsistencies or gaps, and provides clear recommendations for improving measurement and data reliability.
